This week, we’re joined by fitness expert and Flexin’ Texan Sarah Herse! We discuss the worlds of fitness influencing and bodybuilding, getting strong as a means of embodiment and developing agency, and the evolution of the fitness market from the yoga pants armageddon of the 2010s to today’s athleisure landscape and the extreme visual language of pre-workout and protein products. Plus, we discuss Jack Antonoff’s jock theory, the complexities of being a woman in fitness, and Sarah tells us about her own journey from NYU student/peak-indie sleaze American Apparel employee to pro-bodybuilder, powerlifter and crossfitter!

Download the Sarah Herse app: https://my.playbookapp.io/sarah-herse

Follow Sarah: https://www.instagram.com/sarahherse/?hl=en 

Links:

“Body Work” by Barbara Ehrenrich 

“The Encyclopedia of Modern Bodybuilding” by Arnold Schwarzenegger
Jack Antonoff by Shaad D'Souza for The Face

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